Campaigns that Make People Aware
One of the biggest attractions for converting to LPG is the significant savings on fuel expenses. On the average, the costs of the conversion kit pays for itself within a year of the installation. After one year, the savings simply add up which can be used to pay for the other expenses. It is no wonder that a lot of entrepreneurial individuals see the potential of putting a conversion station. Like any other viable commercial trend, conversions attract a lot of new entrants who also want to cash in on this environmental trend. Shop owners often find it necessary to advertise their services touting such come-ons as expert service and cheap labour costs. For the big oil companies, the increasing trend towards using converted vehicles is also benefiting them since they also supply most of the LPG.
Actually, the components of LPG are butane and propane which are considered as by-products in the refining of crude oil. So, for the oil firms, it is a win-win situation for them. What necessary advertising and marketing activities they need to do is merely to emphasize the benefits of using LPG as cleaner fuel. Many people are still unsure or hesitant of these benefits so any marketing campaign should point out the savings, safety and extra mileage.
There are many other benefits from using LPG besides the extra mileage and cheaper prices (it costs about half regular gasoline). There is lesser maintenance expense due to the reduced engine wear. Vehicle registration fees are also lower due to government incentives to encourage conversion to this cleaner fuel alternative. Some counties offer discounted park rates for cars which run on LPG. Some areas in London offer completely free parking for this type of vehicles as an added incentive. So, if you can count all the benefits of using LPG, the savings can really add up. It is true that you need an initial outlay for the conversion but all of it will be returned in a year's time. Just think of the cleaner air also when using LPG. These benefits, both environmental and financial, should be the themes of an aggressive marketing campaign to make people more aware and convince those still doubtful or hesitant to do so.
There is probably no other product in recent memory that can almost sell itself. Maybe the only hurdle in successfully marketing LPG conversion kits is their safety feature. A major obstacle in convincing people is when they see a road collision involving an LPG vehicle which goes up in flames due to a leaking tank. Any marketing campaign should point out that newer technology has licked this problem by installing sturdier gas tanks that can withstand impacts such as head-on collisions. Newer versions of gas valves also detect leaking gas that can shut down the tank automatically to eliminate this danger. Leaking gas tanks pose no immediate danger as long as there is no spark and the gas will dissipate harmlessly to the atmosphere.
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